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How to Start a Blog or Niche Website And Make Money

 In 2021, due to lockdowns and mandates, more people than ever before began to look for ways to earn money working from home. In particular, many looked at blogging as an online business. The problem though, was that many of them didn't really know how to make money from a blog. So just how can it be done?

Keep reading and I'll go through 3 steps that you need to take to become an online blogger.

First, you need to find the right niche to work in. You need to find a "hungry market," people who are looking for information to read and looking for products to buy.

It also needs to be a niche that you're interested in because you'll be writing a lot of blog posts about it.

Once you know what you'll be blogging about, you then need to create a blog. This is simple to do using all the blogging software available. You can even set up a blog for free through platforms such as Google's own Blogger service. Blogger has been around for years and is used by many successful bloggers, including me.

Once you've set up your blog, fill it with useful content, products to sell, and onsite advertising for extra income. Some bloggers earn thousands this way, selling products online as affiliates, and earning money through PPC advertising.

Once you get enough pages set up, it's time to market your blog to get as many visitors as possible. And if you have an email subscription box on your blog, you can stay in touch with all those who sign up.

Marketing can be paid for or can be done for free through social media and article directories. When you're first starting out, it's better to use free marketing, although you can go ahead and pay for it if you want to and if you already have the funds. Personally, I've never paid for online advertising for any of my websites and blogs. Perhaps I'm leaving money on the proverbial table by marketing this way, but my online success over the years has been good without it.

And that's the 3 steps you need to take. Choose your niche, set up a blog, join an affiliate network to find products to promote, and market your blog in as many places as you can to get thousands of visitors. Just make sure you're marketing in the right places to get the right kind of visitors.

So what are you waiting for?

Get your own money-making blog set up and running today.

About the author: Ruth Barringham is a writer, author, blogger, and copywriter. She's been working online for over 20 years and in her new eBook, Build a Lucrative Niche Website - In A Month, she shows you, step-by-step how to set up your own niche site or blog and start earning money in a month or less. Everything you need to know is crammed into this information-packed little eBook to get your blog online fast - and free. https://ruthiswriting.com/books/MCWS2.html

Article Source: https://EzineArticles.com/expert/Ruth_Barringham/38265

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Learn The Skills To Make Money Online

 => Identify the Skill

Whether it's medical transcription or graphic design, copywriting or web design, the most important first step is to identify the skill you want to learn.

This seems obvious, but is actually an absolutely crucial point. Most people who try to make a living from home tend to jump from skill to skill, learning a little about everything but mastering nothing.

They're looking for something that seems easy. The truth is that there is a learning curve to just about any skill you'd want to learn. The most important first step is to pick one skill and commit to learning it.

=> Find Forums and Books

Identify the top forums and books in your industry. In general, every group or community will have their most commonly recommended books. Buy all these books and start studying your skill in depth.

Furthermore, start reading the forums. At first, don't participate. Just read. Look over what kinds of problems others are facing and what solutions they're finding.

Sort the forum by the threads with the most replies. These are usually the most helpful threads. Read through those post by post.

=> Learn by Doing

Instead of learning something theoretically, you'll absorb the material much better if you're actually implementing what you learn.

For example, if you're learning graphic design, instead of reading a whole design book from front to back, recreate some of the examples.

In fact, many of the best books will have exercises, homework and challenges that go along with them. Do all of these assignments and keep your learning active rather than passive.

=> Create a Learning Schedule for Yourself

Create a learning schedule for yourself that consists of at least 2 hours per day, 5 days a week of work or study. Ideally, you should put in 4 hours a day, but that may not be realistic for most people.

Set a few goals for yourself. For example, if you're learning graphic design, you might set the goals of:

Week 1: Understand all the tools in Photoshop's toolbar.

Week 2: Photo correct three family photos, including color adjustments and wrinkle removal.

Week 3: Create three different kinds of special effects.

Week 4: Do an impressive movie poster for an imaginary movie.

Having a learning schedule will help motivate and guide you. It'll help you learn with purpose, rather than aimlessness.

If you follow these tips, you'll very quickly go from novice to advanced-intermediate. You'll know enough about the skill to start getting paid moderate amounts of money. From there, you can develop expert level skills while you're getting paid. It's not hard to learn a marketable skill - with some resourcefulness and discipline, you can get it done in just 30 days!

Once you have learned the skill you desire, I highly recommend you join Wealthy Affiliate, they have by far the best step by step training to help you turn your skill into a very profitable online business. I will drop a link below.

To your great success on your online business journey.

Bob @ LurnProfit

Online Business Training

To Get Access To The Best Training Online On setting Up Your Very Own Online Business Around Your Skill, Please Come Visit https://lurnprofit.com/

Article Source: https://EzineArticles.com/expert/Bob_Edwards/2759003

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SEO Services in Digital Marketing

 SEO is complex small business SEO doesn't make it any smaller than big business SEO. You can do the bare minimum but if you don't do all the tactics, you're wasting your efforts. SEO requires ongoing work and is not sufficient to do it only once. There are one-time optimizations with no maintenance but SEO is an ongoing work in progress. It comprises:

1. Publishing new content regularly

2. Renewing existing pages frequently

3. Adding new links to new pages and going back to old pages

4. Adding new links to new pages and going back to old pages

5. Promoting content via channels such as social media and email

Often many times small business owners have plenty on their plate with their day-to-day activities. With the assistance of an SEO services company your site can create traffic and leads for you while you can focus on your customers. A professional SEO service provider has the best tools and the knowledge to leverage your business.

You may be at a point where you are thinking of hiring an SEO services company for your business. However, you are wondering what they do. In this segment, we will take a closer look, have a clear picture and become aware of the terms used in conversations with an SEO service provider.

On-page SEO

The efforts that an SEO services company does focuses on 'crawlability' and usability of your website pages. They will optimize your sections of the website that the public sees and that are read by the search engines. This comprises:

1. Content: They will make your content relevant to the keywords you are ranking for.

2. Structure: They will arrange your linking hierarchy and make search engines easily crawl.

3. Meta Data: They guarantee your page has title tags, image tags, headers, meta descriptions that have targeted keywords.

4. Experience: They will identify how engaging your page is and provide feedback for improvement from a user experience perspective.

Off-page SEO

This involved your website's backend essentials. They will help you with:

1. Site Performance: This encompasses website responsiveness, load speed, and image size functionable on all devices.

2. Domain Authority: They will make sure you are on the good side with Google terms.

3. Backlinks: They will help you construct links to your site from other reliable websites.

Advantages of Using a Website SEO Service

Website SEO services are mandatory to enhance the ranking and visibility of the website to your targeted customers and can benefit your business. Let's see a few benefits:

Increased Traffic

SEO Services use specialized and tested SEO optimization techniques to increase website traffic, which directly affects business profit. An SEO expert performs the audits and makes essential changes to the website that are crucial for your online business success. This means you can pay close attention to other aspects of your business, such as your product/service offer and customers.

Return on investment

When you spend on SEO services to rank your website you bring more visitors, the conversion rate will increase automatically, and you can make money most effectively.

Guaranteed Success

The expert teams have years of experience with on-page and off-page optimization of the website content. The service providers know how to achieve outstanding results quickly, and they use analytical data to ensure that efforts are going in the right way to increase your sales.

If you are actively looking for a SEO expert; we are Pro Marketer, an SEO company in Toronto Our SEO agency helps businesses to achieve their success in the field of Digital marketing by directing targeted traffic to their industries.

Article Source: https://EzineArticles.com/expert/Arun_Kirupa/2900515

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When You Want To Learn About Making Money Online, This Article Is For You

 If you have a family or even live alone, you know that you need income in order to survive. With so many layoffs, more and more people are looking for alternative methods of bringing home money. However, you may be surprised that many people are looking online to earn extra money. Consider this great opportunity and keep reading for some sound advice.

Sign up for a site that will pay you to read emails during the course of the day. You will simply get links to scan over different websites and read through miscellaneous text. This will not take you a lot of time and can pay great benefits in the long run.

You can make money online by playing games. Farm Gold is a great site that you can log in to and play fun games during the course of the day in your spare time. There are many games that you can choose from to make this a profitable and fun experience.

Try freelance writing as a form of online income. There are many websites out there that open up the doors to freelance writing, like oDesk and eLance. With both, you can apply for and bid on online jobs of all types. Many of them are writing focused. If you're a fast writer that composes quality pieces, you can do very well!

Design unique logos for some of the new startup sites on the web. This is a great way for you to show the talent that you have and also help someone out who is not artistically skilled. Negotiate the price with your client in advance before you provide your service.

Figure out how much you are looking to make before you begin. For example, I don't want to work for less than $15 per hour, otherwise spending time with my family or completing chores would be more worthwhile to me. What is your worth? Once you determine it, stick to your guns!

Begin a podcast talking about some of the things that you have interest in. If you get a high following, you may get picked up by a company who will pay you to do a certain amount of sessions per week. This can be something fun and very profitable if you are good at speaking.

Advertise for other individuals. If you have a site, this is easy. If you have a popular blog, this can generate a lot of traffic. By clicking on this ad, visitors will go to a different website and get to buy services or goods.

If you are looking to make a few extra bucks online but don't want an actual job, you could always fill out surveys. Many researchers offer a couple of dollars for filling out surveys for them. Some companies will pay you via PayPal while others will send you a check.

Get started today with earning money and you don't even need a resume. All you need is the right knowledge and the need to work. There is nothing limiting about the Internet and there is so much you can do. Embrace your future by using the advice from this article and starting work today!

Kurt Tasche is an internet entrepreneur who writes articles on internet marketing tips, ways to make money online and personal development. You can read more articles like this on his blog at: https://www.kurttasche.com

Article Source: https://EzineArticles.com/expert/Kurt_A_Tasche/254929

Article Source: http://EzineArticles.com/10523847

The Ultimate Beginners Guide for Making PASSIVE INCOME (2022)

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3 Ways to Get Started Making a Living Online For Stay at Home Moms

 Stay at home moms who want to make money online should not hesitate to take action and take on whatever it takes to get started. There are so many opportunities to get started. And the sooner you start, the sooner you can begin making a good income and supplementing your family's income.

If stay at home moms had their pick, they'd rather make passive income from the comfort of their own home. So what are a few ways to generate some extra cash from the comfort of your home? Many people would say blogging, part-time. But blogging is not your only option. Here are a few:

Affiliate Marketing: Affiliate marketing has exploded as the easiest way for stay at home moms to make money online. It involves promoting other people's products and services in exchange for a commission. In order to get started with affiliate marketing you need a niche product or service. And there are so many options out there.

Side Hustle: Probably the most famous side hustle among stay at home moms is working a second job. The great thing about side hustle is that there are many different jobs that you can do to make extra money while at home. You could sell products or services from your website or blog. You could even join an affiliate program. A quick internet search will yield thousands of opportunities.

Social Media Marketing: As mentioned before, social media is one of the most widely used tools today to attract new customers. But did you know that social media can also make money for you? By using social media networks such as Facebook, Twitter, and Google+ you can drive traffic to your website. The trick is getting your visitors to join groups to which you can then invite them to join.

Photo Editing: Do you love taking pictures? If you do then you can make money by becoming a full-time photographer. This means that you will have to spend more time taking photos but that in return you will earn more money. To become a professional photographer you will need to attend a photography school and train on film techniques and technicalities. After graduation, you will need to take at least six images a day to build up a full-time income.

Online Shopify Store: Today many people are selling items over the internet and most of these people are using online stores as their marketplace. What better way to sell items online than with your own online shop? To start an online shopify store you will need a domain name, hosting, shopping cart software, and product catalogues. Once you have all these things, you can open an account with Amazon and get started building your products.

Affiliate Marketing: Affiliate marketing is a great way to get started making money online. You can promote products of any affiliate marketer and make commissions when people purchase through your link. To get started you will need to sign up for an Amazon associate account and enroll in any of their training courses that they provide. Once you have completed all these steps, you can start promoting and selling anything that has affiliate links on it.

Amazon Marketing: Another way to get started making a full-time income from home is by promoting products of other companies on Amazon. To do this you will need to sign up for an Amazon for account and follow all the instructions given. Then you simply upload all the products that you are able to sell and promote them using Amazon's excellent tools. Some of these tools include pay per click advertising, cost per impression advertising, and email marketing.

Etsy: eBay has now come online and many people have realized the potential of easy to make passive income at home. Etsy is a website where people can create handmade crafts. Etsy is a great place to start your stay at home mom full time job. All you will need to do is set up an account with Etsy and upload all the projects that you want to sell. The great thing about Etsy is that you have the power to set up restrictions so that customers are not able to access certain projects.

Social Media: One of the most powerful tools to use when it comes to making a passive income from home is social media. Many businesses and companies use social media to advertise their products. Many moms choose to promote things like etsy, craigslist, and it's because of all the opportunities they can take advantage of. They will be able to make passive income from their homes by promoting things like Facebook and Twitter.

Here is your chance to make a change in your life. Make Money Online [https://www.affiliateslifestyle.com/fun/?page=optin&id=Importimage&wid=hb-1]

Article Source: https://EzineArticles.com/expert/Juan_C_Ruiz/406086

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Top 10 Niches To Make Money Online (NEW 2022)

What Is Google Ads and 7 Benefits of Google Ads

 Google AdWords is the foundation of Google, where promotions are served to clients to promote business products and services. The moment advantages of Google AdWords are that it works on the permeability of the brand and acquires quicker results. Throughout the long term, with the change of marketing from traditional to digital, an ever-increasing number of businesses have advanced towards the web. This has made the web exceptionally jumbled with extraordinary contests. Aside from businesses, even the shoppers progressively depend on the web to settle on their buying choices. Thinking about the above idea, it turns out to be critical for the businesses to get the messiness and connect with the interest group. In this manner, Google AdWords is the one-stop arrangement that assists businesses with contacting their ideal interest group promptly and conveys the ideal outcomes.

Benefits Of Google Ads:

1. Builds Brand Awareness: Prior, brand awareness followed a visually impaired technique, which is promoted on newspapers, billboards, radio, and TV advertisements. This methodology would have brought results for offline markers, however, B2B items endured by and large as conveying promoting messages to the wide crowd isn't compelling and an opening in the pocket too. Digital publicizing, explicitly Google AdWords has upset how brands do their promoting. With Google AdWords, brands can promote to the crowd when they are investigating their item classification in the web index. Publicists can likewise build their crowd size by focusing on individuals on different sites through Google Display Network. Hence, brand awareness is one of the most well-known advantages of Google AdWords.
2. Instant Results: The permeability businesses get on Google is considerably more important as far as driving deals than some other medium. On the web search tool, businesses have the amazing chance to come before individuals precisely when they are paying special attention to their item or administration. In some cases, competitors are high rankers. That is the reason naturally positioning on web indexes is a monotonous undertaking. With appropriate advancement of the sites and profiting validity from approved sites through backlinking can bring great outcomes naturally, however it sets aside time. With Google AdWords, businesses can get the outcomes a lot quicker. There is a contest here too. Be that as it may, the uplifting news is alongside the offered sum, the quality score of the keyword related to the ad, presentation page insight, and expected CTR decides the situation of the promotion. Thus, with the legitimate improvement of Google AdWords alongside required bids can get extraordinary ROI.
3. Be On Top Results: We do our best in SEO to rank on top results, but some huge companies and industries have huge content and we can't outrank them but AdWords gives us a really terrible choice to beat your rivals. Suppose you have a tight rivalry with one of the brands in your specialty and you speculate that a large portion of the planned deals is shared by them. With Google AdWords, you can pick "Target Outrank" programmed offering procedures to change your bid to outclass the predefined rivalry in the closeout. Outclassing the contender's Ads can be alluded to as one of the most fundamental advantages of Google AdWords.
4. Increases Ad Visibility: Running Google ads helps in increasing ad visibility, and increases your reach audience quality. With AdWords, it is feasible to serve promotions to the crowd who are more similar to make a buy. One needs to pick programmed bid systems like Ecpc (Enhanced Cost per Click), wherein bid will be changed dependent on the past transformation information and the blend of different data of those converters like area, gadget, model, program, time, the day of the week and so on
5. Select Specific Audience and Strategies: Probably the most recent update of Google AdWords explicitly for search ad campaigns is the information about client info like age, gender, parental status, behavior, interests, and so forth. We should consider an occasion that you are an inside planner and your objective clients are individuals who have a house or who are intending to build a house. Then you should be targeting an
   • age between 30-55+ age audience,
   • behaviors like businessman's, doctors, officials, working professionals
   • Interests like, interested in buying a home, house, flat, villa, land.
   • And many more factors like, placements, location, keywords, bidding strategy, etc.
6. Remarketing Audiences: Remarketing is one of the main advantages of Google AdWords. It is a well-established truth now that remarketing is perhaps the most effective way to impact clients to cruise through the business channel. It doesn't stop there, remarketing advertisements can be altered according to clients' site use. To make this customization simple for huge sites, one can pick dynamic remarketing advertisements, wherein promotions will be refreshed depending on the page visited by the client. Impacting the crowd with the best arrangement they would be keen on is one of the best advantages of utilizing Google AdWords.
7. Broader Audience Reach: With regards to AdWords, publicists ordinarily pick broad match keywords to ensure promotion is served to important keywords. With AdWords reports, one can utilize expansive match keywords astutely. By this, you will widen your quest inquiry for clients who have visited your site with the certainty that their pursuit would be around your item. This assists one with expanding their quest choices for returning to the crowd. After going through all these points you can summarise the benefits of Google ads as it helps in ranking your website on top without SEO, provides instant results, increases brand awareness, ad visibility, and increases business sales.

​​​​

Be on top with Call Bharat - Top Best Digital Marketing Company In India. We can help you out in creating the best ever sd campaigns to increase brand awareness, reach, clicks, leads, and sales. Feel free to contact us.

Article Source: https://EzineArticles.com/expert/Praveen_Jain/2867246

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Secret Affiliate Marketing Method To Earn $1,090/Day As A Beginner

Affiliate Marketing Secrets - What I Wish I Knew Before!

 The affiliate marketing secrets I'm sharing here aren't really "secrets" to some affiliates. But for me, when I started affiliate marketing back in the early 2000's, they would have been useful to know about. It would have saved me several years of hard work if I would have known about these factors in an affiliate business.

I spent a huge amount of time trying out bad strategies and promoting low paying products. It was immensely frustrating not only to struggle getting results as an affiliate, but when they did eventually come to see such tiny little commissions that it was hardly worth all that struggle!

The fist insight I'm going to share is to get an email autoresponder. An auto-responder is a software which allows affiliates to collect emails from a website and automate the delivery of email messages to your list.

For a long time I didn't have an auto-responder. I simply tried to get people to my websites and sell affiliate products directly from there. But there's a problem in that customers will often need several contact points before they purchase something. So a single landing on a website will seldom generate a sale. On a website, a visitor only has a small window of opportunity to make a buying decision. But once you get your visitors email information, you can extend this time period by months, years and even decades!

You can give them many more "touch points" with which to showcase your offerings, give value and help your subscribers with whatever issue they are facing.

The next issue I faced was choosing the affiliate products which I would sell. The products I chose as an affiliate were those which I would have bought myself. This is a good policy because you can more easily create content around something you're interested in. But I choose low value products and used affiliate programs which paid the least! I didn't know this was an issue till much later when I discovered subscription affiliate programs which paid ongoing commissions for each sale.

With a low value product from eBay or Amazon, for example, you only get tiny amounts - usually less than 10% commission. Digital products pay more like 30%-50% commission. Then there's high ticket products which have a much larger value. A high ticket product sale can earn you the same as by selling hundreds of the lower value item.

With a product range you can benefit from subscription products, one off commissions and high ticket sales. In addition to this you can also benefit from a built in sales team, who close sales on your behalf. With most affiliate products, you refer a sale and only get paid once. So you need to continue selling more and more products. With subscription and high ticket, you can continue earning from your referrals, potentially for years. So the same work is rewarded much more with such a strategy.

Another huge benefit of using such a product range is that paid marketing strategies are much more within reach. I struggled with free marketing tactics, making sporadic sales which amounted to very little income. With a high ticket product range, it's much easier to make a profit while running paid marketing.

Plus, once you're profitable, and are running paid advertising campaigns, you can scale up quickly. Simply increase marketing budget! With organic and cheaper marketing strategies, this is much more difficult. I was struggling for years because I was selling low value products and using free marketing strategies which couldn't be scaled up!

Another affiliate marketing secret which I didn't discover until a few years of struggle is to get help. Back in the early 2000's it was far more difficult to build an online business from scratch. You needed more technical know-how. You needed to be able to build websites yourself. Today software takes much of the technical wizardry out of building online business. You can press a couple of buttons and have a ready made website up and running in minutes. You can also join a group of other affiliates which can help enormously with your mindset and personal growth.

Going it alone as an affiliate is tough, especially when well meaning family members and friends are trying to talk you out of it, and telling you that it's a scam! Once in a community of online entrepreneurs, my confidence grew. I was able to ask questions and get things done more easily. Other people had similar questions to me, and joining groups where coaches and mentors were on hand shortened the learning curve.

Most of all joining a community of online business owners helped me believe that I could build an income from affiliate marketing. Before this I struggled with mindset issues and lack of confidence. If you doubt you're going in the right direction, it's much easier to quit, or dawdle. It's easier to procrastinate and lose your direction.

To sum up, these are my affiliate marketing secrets:

1. Get an autoresponder - an email marketing service made a huge difference to my affiliate business
2. Use subscription products, high ticket products and a product range, rather than low value products which only offer single commissions
3. Get help - join an online community where you can build trust with a coach, find accountability partners and get questions answered.

Affiliate marketing is a tough business to crack and the drop out rate is around 95%. Remember the reason you're doing it and find a good program and stick to it.

Tim Halloran is a stuntman and online entrepreneur. He has created an online resource to help new and struggling affiliates: http://affiliatemarketingmentorsonline.com

Article Source: https://EzineArticles.com/expert/Tim_Halloran/488644

Article Source: http://EzineArticles.com/10550469

Top Marketing Methods for B2B and B2C

 Need some inspiration for marketing your business? The recent age of technology has continuously exploded over the past few years, and different marketing methods have come and gone. A business needs to stay on top of the latest statistics regarding strategy if it wants to compete in its respective market. This research has been compiled here for precisely that purpose. In this paper, some of the top marketing methods of 2021 are highlighted for B2B (Business to Business) and B2C (Business to Consumer) marketing. In addition, the pros and cons of each are laid out to help give more depth to the general idea of B2B and B2C. Hopefully, you will find inspiration to adopt these methods into your marketing strategies.

B2B (Business to Business) vs. B2C (Business to Consumer) Marketing

The concept of B2B vs. B2C marketing is self-explanatory; it is simply a difference in the target audience. However, the differences in their marketing methods are not self-explanatory, so an easy way to visualize these statements is through an example. Let's say you are a grape farmer, and harvest is approaching. You could go the B2B route of selling to a grocery store or vintner(winemaker), or you could go the B2C route of setting up an online store or stand at a local farmers market. It's no easy choice. Do you sell to a lower price per grape to the store/vintner while buying in bulk? Or do you sell at a higher price directly to consumers, but you must go through the effort of reaching the consumer, and you risk not selling all your product? It is also not as simple as just selling your product. You must market it. This brings up the central question inspiring the following two sections:

Two B2B Marketing Methods

SEO:

Search engine optimization, or SEO for short, is an essential strategy to implement into your marketing if you are working B2B. Out of other marketing methods, SEO is the best strategy to generate income for your business, but what does implementing SEO entail? The goal of SEO is to optimize the content on your website (Onsite SEO) and promote it (Offsite SEO) to more frequently place your website at or near the top of user searches within search engines such as Google Bing, Yahoo, and you name it. The key is to understand your target audience and what keywords will go into their search bar. Search Engines like Google are automated. You cannot tell Google that your website is selling grapes to businesses. Your content must reflect that. Try searching "buy grapes in bulk." Keywords from each website are displayed in the search. This part of Onsite SEO is relatively intuitive. Still, you must go beyond including all kinds of keywords in your content because your audience isn't as predictable as you might think, and they may not necessarily be looking for your business. For your grape business, maybe the audience will search more generally, perhaps "fruit in bulk" or something along those lines. Consideration is a must to ensure your website content matches as many possible searches as possible.

Social Media Marketing:

Social media is the home to many, and that is precisely why it is an excellent platform for you to promote your business. Social media marketing is a great strategy to implement into your marketing and works great in tandem with other marketing efforts such as Offsite SEO. This strategy has incredible influence over B2B conversion rates resulting in increased traffic to your website and profit for your business. It is challenging to master and potentially dangerous if you outsource and entrust the work of Social Media Marketing to someone reckless since one bad tweet could get your business in trouble. However, the humanization your brand gets trust and the free feedback you receive from those online is worth the effort. Whether it's a short video, an image, a tweet, a comment on another post, this kind of content, while seemingly worthless, is excellent for your business. These little bits are easy to digest for other users, and they are tricked into digesting it in some cases as although they may not be actively looking to spend their money, seeing these social media posts gets them to think about your business even if its subconscious.

Two B2C Marketing Methods

PPC (Pay Per Click):

"Pay Per Click" refers to the monetization method where each click comes at a price. For example, should Pay-Per-Click advertisements be used on sports articles, readers may be drawn to click on ads regarding the teams mentioned in the report, such as apparel, other articles, or activity-related products. This uses the reader's interests to help target advertisements and can also spread awareness. Search ads can boost brand awareness by up to 80 percent instilling memories into consumers, thus showing the importance of targeted marketing having a profoundly positive effect on the advertised product through exposure. Similarly, the widespread use of the internet with Google's 160 billion searches per month showcases the potential monetary profit of Pay-Per-Click advertisements. Thus, not only do the advertisers receive payment for clicks on their advertisements, but the likelihood of users buying the advertised product increased due to the increased website traffic and appropriate placing of the ad.

Cobranding Marketing:

Co-branding is an essential strategy used by several top brands to keep their product or service new and different. It is a partnership where two companies create a unique third product using their brand name to draw in consumers, resulting in monetary or publicity gains for both parties. There are several benefits to co-branding: a broader audience as this method brings two brands together, which includes their respective following. An example of this occurred recently when the South Korean pop group known as "BTS" partnered with McDonald's to make their signature meal. Fans of both McDonald's and BTS came together, resulting in this co-branding deal boosting McDonald's worldwide sales by 41% during the agreement and the pop group making a reported 8.89 million USD from the partnership.

Any competent business owner knows to seize every opportunity to promote and expand where reasonably possible, and what's the harm in reaching out to another company with an idea if you truly believe it will work?

The following contains some short summaries detailing the basic pros and cons of each marketing method.

B2B Pros

• Profit Margin - The nature of B2B sales is generally far more prominent than most B2C sales. B2B sales often are in bulk with small items with perhaps scheduled re-orders or other cases like contractors the sale is always going to be significant. In addition, the market potential for B2B feeds into this profit margin well. Something such as grapes going B2C at a farmers' market is limited in that it targets consumers who want to eat the grapes or perhaps use them for a recipe. However, grapes going B2B have various options like selling in bulk to vintners, grocery stores, companies that make grape jelly, you name it.

• Location of Sales - A large majority of B2B commerce is done on the web. This is a good thing as it is far easier to manage an online presence than to maintain something like a storefront. The location for your selling also benefits the audience you sell to. It is more convenient for them to shop online rather than require physical effort to purchase a product. The ease of a good online website and the smoothness of the transaction go a long way for getting sales.

• Security - No part of B2B is easy, but once you secure some contracts or ongoing deals, there's good stability to be had from that. B2C is scary in that you could have your products go from flying off the shelves to forgotten quicker than you may realize. Any stability in the business world is something to be desired.

B2B Cons

• Competition - This con applies to both B2B and B2C, but in a scarier way. If you aren't already a big name in your respective market, it is going to be extremely difficult to secure any contracts, deals, or even just one-time purchases. Even if you manage to secure one deal, you run the risk of your business flopping if you rely on just that to stay afloat. It is also harder to compete in marketing against more prominent names as they are already out there, so it is relatively easy to stay out there. Still, you must work on both getting out there and maintaining whatever position you hold. Other problems with the competition are the monopoly many places have. Big names can survive simply undercutting your price to whatever consumer while you might not be able to. You must be very careful when entering markets and avoid being shut out.

• Difficult Entry - Given the vast majority of B2B commerce taking place online and the quick judgment by consumers, you need to have a robust online presence and a good website which can be expensive and difficult to set up initially. Extensive research must be done to understand the customer's desire and streamline that experience for them.

• Negotiations - You, a business trying to min-max profits, are selling to another company trying to accomplish the same. A big part of B2B commerce is negotiating with customers to reach a deal that both parties are happy with, especially since prices you may list on your website are likely not as low as you are willing to go.

B2C Pros

• Sales Cycle - Sales cycle is essentially the stage at which a purchase is made. There is a significant benefit to B2C commerce in that the sales cycles are much faster and easily influenced by provoking certain emotions. B2B sales take an immense amount of time as they are often big purchases for big projects, and so the buyer will take their time to ensure they find the best deal with a high-quality partner. B2C commerce can happen in seconds with someone thinking, "Oh, these grapes look good, let me buy them!". If you can cater your product towards the quick decision-making of buyers, you can generate good sales.

• Discounts - One great thing about B2C is the ability to offer discounts. This partly feeds into the sales cycle, but having values makes customers feel like they are getting a good deal and may buy a product they don't even need. Or in some cases, loyalty programs offering discounts or free items after certain purchases can be geared towards your profit margin when set up correctly. Loyalty programs are great as it gives the incentive to create a relationship with customers like that in B2B markets. Still, here you can get repeat customers to provide you with business continuity.

• Customer Base - While B2B markets directly to a business, B2C calls to a consumer. Everyone in the world is a consumer and is thus a potential customer, while B2B does not have that liberty. This, of course, does not mean your product appeals to everyone and will mean you have an infinite customer base, but the percentage of people potentially looking for a product like yours is massive. This can be of big help to any B2C business, especially those that sell "occasional" purchase products like furniture in that a large customer base means you do not need to rely on repeat customers.

B2C Cons

• Slow return on investment - The high upfront costs of starting your business with storefronts, websites, marketing campaigns add up quickly. With the generally low price of B2C products and usually prolonged initial start to new business, one should expect profits to be in the red for a while.

• Quantity of sales - With large sales comes to the downside of an increased number of issues customers may have. If one wants to get good ratings and maintain an excellent reputation, one must deal with problems that arise well. It is easier said than done since many issues can be hard to resolve in ways that don't overeat out of profit.

• Marketing - This applies to any business, but it is especially hard for B2C commerce. Like how big-name B2B companies can undercut you and shut you out, B2C companies do that on a more complex scale. The profit margin on a majority of B2C products is already low given the generally low price anyway. So it is hard to compete for customers looking for a reasonable price. When you cannot afford to lower your cost further, how do you market your product as "worth the price" in the face of competitors? It is hard enough to get your product on the shelves or in the market, but you also must market that to large numbers of customers.

Which is better? B2B or B2C?

The simple truth one, as an aspiring business owner likely knows, is it depends. It truly does not matter which one is better, and depending on your business, both might even be an option. This paper is not meant to sway a business owner to go down a specific route but rather inform one about the way they plan to take already. There is no easy method in the business world, and as someone without any business experience, I am not in a position to dictate where one's business should go.

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